Helping families take the first step
Client: State of Ohio
Ohio’s Foster Care & Adoption (FC&A) agency sought a new website on the ODX platform to raise awareness of the urgent need for foster and adoptive parents across the state. We were tasked with developing an experience that balanced emotional sensitivity, clarity of information, and strict government and platform constraints.
Foster Care & Adoption website
My role
Content & digital strategist – Discovery and strategy lead
I led the discovery and content strategy phases before handing over to design, development, and copywriting teams. My focus was on aligning user needs, agency priorities, and platform limitations into a coherent strategic foundation for the new site.
Discovery & research
Partnered with the in-house research team to understand the needs of three core groups:
Foster & adoption agencies
State-level decision-makers
Prospective foster/adoptive parents
Conducted creative workshops and one-on-one stakeholder interviews to uncover emotional barriers, informational gaps, and operational requirements.
Content strategy & IA development
Created the content strategy to support prospective parents through an emotionally complex and highly regulated journey.
Developed the editorial plan and information architecture, ensuring clarity while respecting state policy, legal requirements, and ODX platform constraints.
Structured content paths to reduce cognitive load and help users quickly understand eligibility, process steps, and available support.
Collaboration & governance
Worked closely with design, government stakeholders, and compliance teams to ensure all content recommendations adhered to state guidelines.
Prepared the foundations for designers, developers, and copywriters to translate strategy into a build-ready experience.
Key tasks performed
Content audit
Market landscape analysis
Workshops and interviews
Content strategy
Product mapping
Content priority guides
Information architecture (IA)
Stakeholder management
UX writing
A clear, structured content strategy and IA that set the direction for a sensitive, high-stakes public service website—designed to support informed decision-making and increase engagement from prospective foster and adoptive parents.
